Home Information Pack
To design a logo, brand and information pack for an Estate Agent. Due to new regulations in the United Kingdom, a information pack had to be provided on properties on sale.
The logo chosen used the letter ‘e’ from the word ‘entirely’ and it’s form to help portray a house to represent the title ‘Home Information Pack’. The colour combination of blue and green was used because the majority of the information also covered the environmental impact of the home, including utilities (Electricity, Gas and water).
The imagery of clouds and blue sky was used for the pack to represent the clarity of the information. The clouds were to represent the stress and anxiety in finding a home and the clouds clearing to portray the information inside to make the process clearer in knowing more information about the home the person is buying. This imagery was used across backdrops in the firms offices.