Domestic Violence Campaign
To design a Domestic Violence Awareness Campaign for the Domestic Violence Advisory Service. The design is targeted at victims, or friends of victims of domestic violence. The campaign is to make people aware of this crime and to encourage them to report it. The design is to be used across different formats.
The imagery used was to portray a victim in a state of sadness. The focus was on the eye. Black a white imagery was to add more drama to the imagery, but also not to portray the ethnicity of the victim. The race had to be ambiguous.
A ‘teardrop’ was used in the word ‘violence’ to portray the sadness of the victim through domestic violence.
This campaign was used across many formats including booklets, leaflets, posters, fridge magnets, posters on buses and also web banners.